Pioneering Smart Growth in Idaho's High Desert
Desert Edge Commercial stands at the forefront of Idaho's commercial evolution, merging regional authenticity with strategic foresight to empower developers, builders, and investors. We specialize in navigating entitlements, underwriting, and market trends to transform land into enduring assets that fuel the Treasure Valley's prosperity.
MEET THE TEAM
Architects of Idaho's Commercial Vision
Get to know the dedicated experts steering Desert Edge Commercial, whose collective expertise in operations, finance, and real estate execution sets us apart. With a hands-on approach and unwavering discipline, our team ensures tailored solutions that turn ambitious visions into tangible, high-impact realities for clients across the region.
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MANAGING DIRECTOR + CO-FOUNDER
Natalie Jonsson, MBA
Natalie Jonsson is a dynamic commercial real estate professional and the visionary founder of Desert Edge Commercial, LLC, bringing extensive expertise and a proven track record across Utah and Idaho’s rapidly evolving markets. Licensed in both states, she combines her background in Sociology (bachelor’s degree) and Technology Management (MBA) with progressive leadership roles, such as Vice President, Director of Operations, and Managing Director, to navigate complex transactions and deliver strategic insights for developers, investors, and builders. Known for her problem-solving mindset, captivating presentations, and analytical approach, Natalie blends executive leadership with hands-on market knowledge, fostering trust and driving results. Her commitment to excellence and passion for building relationships make her a trusted advisor and a powerful force in shaping the region’s commercial real estate landscape.
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COO + CO-FOUNDER
Laci Fair
Laci Fair is a seasoned operations leader and co-founder of Desert Edge Commercial, LLC, whose expertise in commercial real estate and construction drives strategic and dependable outcomes for clients across Idaho and Utah. With eight years as Chief Operating Officer and Chief Financial Officer for a Fortune 500 Financial Firm, where she also served on the National Board of Chief Operating Officers, Laci honed her skills in building scalable systems and managing complex projects. Her extensive background in commercial construction adds a practical lens, enabling her to evaluate projects with both precision and foresight. Known for clear communication, relentless follow-through, and operational excellence, Laci ensures every client benefits from her executive leadership and meticulous attention to detail, solidifying Desert Edge as a trusted force in the region’s commercial real estate landscape.
BRANDING SPECIALIST
Rachel Studebaker
Rachael Studebaker is a designer, artist, and storyteller who founded Studebaker Design Co., a brand and strategy agency dedicated to helping businesses create meaningful connections with their communities. Her work sits at the intersection of business strategy and creative design, crafting visual communication going beyond aesthetics to build trust and inspire loyalty. Rachael believes great branding doesn't just elevate individual businesses—it strengthens entire communities. Through SDC, she partners with clients to align their brand strategy with business goals, creating cohesive experiences that resonate deeply with audiences. When she's not designing, you'll find Rachael exploring the outdoors, baking in her kitchen, or hanging with her friends, finding inspiration from the world around her.
PRINCIPAL BROKER
Cindy Woyak
Cindy Woyak is an Idaho real estate broker with over 20 years of experience specializing in guiding agents and consumers through successful transactions. Her approach is to elevate agent professionalism through hands-on education and mentorship. She believes that consumers are best served when agents are highly knowledgeable, confident, and ethical — and she has dedicated much of her career helping agents excel in this fantastic industry. Her focus on agent development, community and local knowledge, and successfully meeting client expectations sets her apart as a trusted leader in Idaho real estate.
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REAL ESTATE AGENT
Kimberly Britton
Kimberly Britton is a licensed real estate agent with a strong foundation in property management, hospitality, and operational leadership, bringing a practical and client-centered approach to every transaction. Before joining Desert Edge Commercial, LLC, she built a reputation for elevating property performance, strengthening tenant relationships, and optimizing operations across diverse portfolios. Her background provides a unique edge in understanding how assets operate and create long-term value for owners and investors. Known for strong communication, reliability, and a client-first mindset, Kimberly delivers confidence and execution, fostering enduring relationships through every phase of the real estate journey. When she's not working, you'll find Kimberly enjoying family time, exploring Idaho's outdoors, or volunteering in her community, drawing inspiration from collaborative successes.
CONTACT US
Connect with Desert Edge: Your Partner in Strategic Growth
Ready to unlock the potential of Idaho's commercial landscape? At Desert Edge Commercial, we're here to provide tailored guidance with local intelligence and national execution—whether you're a developer, builder, or investor seeking insights on your next project.